Annual Giving Programs Assistant Director

Rochester, NY



As a member of the Office of Annual Giving Programs (AGP), and with latitude for independent judgment, the Assistant Director, Annual Giving Programs (Academic) works within a team environment to align projects with goals, constructs detailed workplans, achieves milestones, and communicates results across a team. The Assistant Director develops, implements, and evealuates direct marketing strategies for Annual Giving Progrtams (AGP), with a concentration in the development and use of business analytics to consult members of AGP and University Advancement teams on efficient and effective use of direct marketing channels that drive philanthropic growth.

The ideal candidate will have production experience and strong communications skills with work plan development and progress oversight. S/he will be expected to prepare and present regular progress updates to appropriate management channels, ensuring the innovation we seek is being achieved.


Work with management (direct response)

  • Manage multiple projects and priorities simultaneously in a fast-paced environment

  • Liaise with management and colleagues and defines project requirements, scopes, and objectives that align with AGP goals

  • Offer primary assistance to DRT unit heads in driving the year-long solicitation plan for these units, serving as a strategist who plans and executes in close collaboration with DRT staff

  • Make evidence-based strategic decisions and recommendations regarding data, to include targeted constituencies, ask amounts, segmentation and testing, all with an end of increasing revenue and donor participation

  • Manage one fundraising unit, Mt. Hope Family Center to include preliminary design, copy, execution of revisions, approvals, proofs, mailings, timely execution of the production schedule, inventory control, strategic planning, analysis, reporting, etc.

  • Contribute to DRT team management of student call center by participating in weekly strategy meetings, proofreading program materials, and maintaining data integrity through review of nightly logs and comment forms

Office Support

  • Manage and maintain the team’s general email inbox and distributes messages accordingly

  • Work with GDR on gifts that are mailed in and returned mail

  • Manage daily comment forms from student phonathon and distributes for follow up

  • Work with Associate Director to inventory, order, and manage all mailing stationery and office supplies

  • Manage email and mailing list reports for various DRT print and email projects; uploads same lists into Oasis for tracking


  • Drive overall growth of DRT analytic capacity into line with that of peer institutions’ direct response programs

  • Benchmark against peer institutions

  • Identify, track, and highlighting ways to improve direct response metrics (e.g., retention)

  • Assist the Associate Director in creating, maintaining (on an ongoing basis), and improving analytic dashboard(s) that inform AGP outreach and provide intelligence on overall and unit performance and opportunities for improvement

  • Obtain and distribute AGP’s status report, Academic Wave Analysis (2x week) additional analysis as required, call center block report (and any other related phonathon reports as needed) and enters appeal codes on a weekly basis. Reviews gifts received with unsolicited appeal codes and assigns correct appeal codes as necessary

Communications and Outreach

  • Write and review content for marketing materials including invitations, direct mail appeals, social media posts, PowerPoint presentations and websites, draft emails, and invitation letters.

  • Assist with stewardship efforts for the office

  • Coordinate the sending of additional giving information to those who request it through student calling program, including mailing physical letters and coordinating emails with digital team

Other duties as required by the Executive Director or other Annual Giving staff

  • In addition to the other duties that will arise from time to time, may occasionally be asked to provide back-up coverage for and assist other annual giving staff.


  • Bachelor’s Degree

  • 4-5 years development and/or office management experience

  • Or an equivalent combination of education and experience

  • Candidate must be well-organized and attentive to detail, innovative, mission-driven, possess excellent communication and writing skills, and can work within a complex organization, exercising tact and discretion in communicating to various campus partners. Advanced excel skills to include knowledge of pivot tables and formulas

  • General knowledge of office operations and fundraising

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $59,197 - $82,888 Annually

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

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Location: Central Administration
Full/Part Time: Full-Time