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University of Rochester Assistant Director of Creative Services, Advancement - 229359 in Rochester, New York

Assistant Director of Creative Services, Advancement Job ID 229359

Location Central Administration Full/Part Time Full-Time Favorite Job Regular/Temporary Regular Opening

Full Time 40 hours Grade 055 Ofc Sr Vice Pres Advancement




The Assistant Director of Creative Services works in partnership with the Senior Director of Creative and Brand Strategies to activate the University’s brand through strategic video, digital, and print marketing communications that position the University as a leading institution of global consequence. This position provides leadership creative production and design services for a range of platforms to all University Advancement programs and partners, including the Office of the Senior Vice President, Events and Donor Engagement, Alumni Relations, Annual Giving, Major Gifts, and Gift Planning—as well as departments and divisions across the institution — including the office of the president, all undergraduate, graduate, and professional schools, and the Medical Center.


Under general direction from the Senior Director of Creative and Brand Strategies, and with considerable latitude for independent judgment:

  • Serves as a leader within the creative team, and assumes lead management role in the absence of the Senior Director. Mentors junior staff and oversees and directs the work of a Video Assistant. Hires and directs independent contractors and agencies in support of project goals.

  • Strategizes with clients and partners to determine innovative ways to deliver information and reach audiences. Drives creative strategy and originates creative concepts. Develops and delivers creative solutions that meet client objectives.

  • Transforms highly abstract concepts, information, and data into concrete, appealing, easy-to-understand visual communication for comprehensive marketing campaigns, videos, and print and/or digital publications.

  • Presents high-level creative concepts to strategic partners, synthesizes feedback, and submits revisions with justification for approval. Responsible for reviewing proofs for print projects and checks all proofs requested through production process to ensure high quality and client satisfaction.

  • Manages many multimedia projects from concept through completion under tight deadlines. Works within client budgets as well as financial stewardship of the University. Exercises a significant degree of conceptual oversight and design control over projects, ensuring that all facets (overall concepts, tone, voice, media, typography, colors, illustrations and photographs, etc.) are in keeping with the University’s brand identity and are effective.

  • Manages project life cycles from intake through delivery. Sets up input meetings, opens jobs, sets and adjusts schedules, tracks and reports on progress, liaises with external contractors and vendors, ensures successful delivery, and archives work.

  • In the absence of self-generated video/photographic/illustrative solutions, art directs new video/photos/illustrations required for projects or gathers video/photos/illustrations from internal archives or external stock collections.

  • Conceptualizes, materializes, and maintains strategic creative initiatives for the institution, including Advancement program and affinity network identities, as well as the University seal, logo, wordmarks, and graphic identity system. Develops communications, projects, and presentations for University leadership, including, but not limited to, Office of the President, the Board of Trustees, Advancement Committee, Regional leadership groups, and deans in all areas of the University, all with national and international reach.

  • Creates original identity platforms and visual assets for Advancement’s flagship programs and campaigns, including, but not limited to, the George Eastman Circle, the Wilson Society, Celebration of Scholarships, Meliora Weekend, Day of Giving, Day of Gratitude, Forever Rochester Week, I Heart Rochester, Senior Giving Campaign, March Matchness, and more.

  • Leads video pre- and post-production processes. Requisitions and directs external vendors and independent contractors for supporting crew roles including, but not limited to: B-cam operator, mic operator, still photographer, stylist, voice talent, music/score, A/V support.

  • Pre-flights all electronic files (text and graphic) for printing and prepares files for use on the Web as needed. Provides printing specifications to print vendors based on approved layouts or for the purpose of getting print estimates to the client before production begins.

  • Works directly with the Creative Director to exercise fiscal control over assigned projects to keep them within budget while maintaining the highest possible level of quality.

  • Serves as a leader in best practices in video production, graphic design, and marketing strategy. Consults with fellow videographers and designers across the University and serves as an ambassador for brand standards, monitoring brand integrity and consistency across all platforms and all divisions and departments. Stays abreast of developments and technology in the video production and graphic arts fields through professional meetings/seminars/classes/workshops and reading trade publications and other related reference material. Meets with agencies, printers, paper representatives, and other creative specialists when appropriate to keep abreast of latest equipment, services, and products available.


    Bachelor’s degree in Graphic Design, Graphic Arts, Visual Media, Fine Arts, New Media, Video Production, or a related field and at least 6 years of experience in graphic design field with thorough knowledge of production or an equivalent combination of education and experience. Required skills include: strategic thinking, with a proven ability to understand client needs and provide counsel on creative solutions; knowledge of best design practices for video, print, and digital materials, from flyers, postcards, and invitations to promotional videos, event treatments, environmental graphics and outdoor signage to e-newsletters and PowerPoint templates; understanding of production processes for both print and digital projects (specifications, working with vendors, packaging files, production timelines); time and project management (multi-tasking, flexibility, prioritizing, problem solving, schedule setting); brand strategy and ability to manage a complex identity system and brand architecture for a large, diverse institution; understanding of typography, color, space, and how visual assets work together to visually communicate important information; mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, etc.) with proficiency in a Mac OS X workspace; knowledge of, or the ability to learn, video editing software, and digital coding/design; excellent listening, verbal, and written communication.

    How To Apply

All applicants must apply online.

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