Associate Director of Marketing and Events

Rochester, NY


Responsible for event management for Simon’s (part-time) Professional Programs prospective and current student events, with a particular focus on project management and preparation, including day-of event logistics. Manage the event registration process, logistics and event budgets. Support with the creation and execution of marketing initiatives for Admissions & Programs, including collateral, digital/web, advertisements and social media for campus-based events, student recruitment, and prospective and current student activities.


Event Management (65%):

Project Management and Online Event Management:

  • Coordinate and communicate with departmental event managers and staff members responsible for events to ensure space availability, proper staffing and resources, and superior event execution.

  • Meet or exceed event registration and attendance goals and collect attendee event feedback for use in promotions and event enhancements.

Event Planning:

  • Proactively plan, schedule, and coordinate all logistical event aspects including day-of-event support (RSVPs, pre- and post-event meetings, checklists, reminders, catering, Zoom backgrounds, digital assets, judging panels, swag/ gifts). Create join links and prepare meeting space for online recruiting events such as Gather, webinars, class visits, and Simon Games (virtual business simulation for Full-time and Part-time Program audiences).

  • Manage part-time Non-Matriculated Orientation and Professional MBA January cohort Orientation events, including all event logistics and project management responsibilities.

  • Manage and plan logistics for 1-4 annual in-person part-time current student events with the purpose of building a sense of community among Professional Programs students and alumni, and the Bern Swiss program. Duties to include locating and booking venue, making room reservations, rentals, catering, hotel room blocks, gifts/swag, décor, entertainment, photography, and transportation (events include Red Wings baseball game, annual holiday party and May graduation dinner).

  • Project management and event logistics for Online MS in Business Analytics for Managers Immersion experiences in May and November. To include contract negotiations, booking off-campus venue space, planning social activities, reserving hotel rooms, scheduling catering, transportation, and other related details.

  • Communicate weekly project management updates to staff to ensure all target due dates for deliverables are met. Coordinate meetings within/across departments to confirm speakers, assign student/alumni/faculty volunteers, and ensure all pre-and post-event deadlines are met.

  • Manage vendor relationships on both an annual and ongoing basis, including contract/price negotiation and resolution of customer service concerns.

  • Manage development of annual events calendar, in consultation and collaboration with Admissions & Programs Event Manager and Executive Director.

Event Execution:

  • Attend events and serve as team lead, providing direction and oversight to create a flawless experience for attendees and their guests.

  • Coordinate post-event feedback from internal team and attendee surveys for future planning and continuous improvement.

  • Manage event budget details, submit invoices for timely and accurate payments, track event expenses and reimbursements.

  • Attend and provide event staffing support for in-person and on-campus events including full-time and part-time programs experience days and Orientation events (including event and weekend sessions).

Admissions & Programs Marketing Management (25%)

Print, Photography and Videography:

  • Create and update event invitations, program grids, one-page program sell-sheets and fliers for the (part-time) Professional Programs, as well as assist with obtaining information, including student photos, profiles, and testimonials for program booklets.

  • Help with writings blog posts for the Simon Admissions blog.

  • Plan and execute annual photography shoot for marketing materials for (part-time) Professional Programs.

  • Select students for short video testimonials to support event promotion (Simon Games).

Social Media, Email and Website Content

  • Support Simon’s Marketing department with sourcing and creating pre-planned and live content (articles, images, photography, infographics, profiles) for the (part-time) Professional Programs for Twitter, Facebook, LinkedIn, and other social media platforms.

  • Develop sponsored ads for upcoming events, including content design, copywriting, and publishing in collaboration with Admissions and Simon’s Marketing staff.

  • Develop weekly/monthly video content for social media, website or other digital platforms, including alumni and student testimonials.

  • Participate in cross-functional School-wide team meeting for social media planning and coordination.

CRM and Online Management

  • Use Slate CRM to manage event registration. Create pre/post-event communications and surveys for online events such as Simon Games, (part-time) Professional Programs virtual recruiting events and in-person experience events. Update relevant information on prospects in CRM including documenting conversations, updating event attendance, and other details as necessary.

  • Provide input to Admissions operations team to inform development of registration processes, event workflows, communication with candidates and post-event surveys.

  • Maintain events on relevant web pages, proactively update and test for accuracy and effectiveness.

Other Duties as Assigned (10%)


  • Bachelor’s degree and 5-7 years of experience in event management, project management or marketing related field required; or an equivalent combination of Master’s degree and experience

  • Familiarity with Rochester and surrounding region, University of Rochester and its programs, and the graduate education market

  • Demonstrated teamwork skills and professionalism, ability to work seamlessly with faculty, staff, alumni, students, and external constituents

  • Excellent organization and project management skills, with a strong ability to manage and prioritize multiple projects with a keen attention to detail

  • Outstanding communication skills, including direct interpersonal skills and strong writing and editing abilities

  • Understanding of social media tools and website design tools and CRM system (e.g., Slate)

  • Competency in MS Office applications (Word, Excel, PowerPoint in particular) and Adobe Creative Suite

  • Willing to work weekend and evening events

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Location: Simon Grad School Business
Full/Part Time: Full-Time
Opening: Full Time 40 hours Grade 053 Simon Grad Sch Admis/Reg