Associate Vice President of Marketing

Rochester, NY


WittKieffer, a national executive recruiting firm, has been retained to support the search committee. Confidential inquiries, nominations, and applications should be directed here .

Reporting to the VP for Marketing and Communications, the Associate Vice President of Marketing (AVP) plays a critical role in the advancement of the University’s brand and global reputation. This position is responsible for revitalizing and unifying the University’s brand expression and activation, and for developing an integrated marketing program that connects and engages core audiences to support the global education and research mission.

This role requires utilization of excellent marketing skills and creativity to set vision and goals, develop and oversee implementation of brand guidelines, and oversee the creation and execution of new marketing functions. The AVP makes data-informed decisions and drives change with intentional collaboration and communication skills. This role requires the ability to work in a complex environment that serves a diverse set of constituents. As a member of the leadership team, the AVP works closely with colleagues to align efforts with business goals and contribute to the development of a high-performance organization.


Strategic Brand Development and Management

Revitalizes the University of Rochester’s brand and develops marketing strategies that align with the University’s mission, vision, goals, and strategic priorities. Develops cohesive messaging and inspirational campaigns that unify the broad offerings of the University to significantly drive awareness, positive perceptions, and engagement with target audiences. Creates a compelling brand launch campaign that engages and inspires constituents. Creates and leads implementation of policies and guidelines governing brand activation across multiple channels and platforms.

Leadership and Management

Cultivates a high-performance organization by actively supporting and leading with colleagues in partnership with the VP of Marketing and Communication. Builds a marketing team that leads brand management and integrated campaigns that support the goals and objectives of the university. Manages and mentors marketing professionals, fostering a culture of collaboration, innovation, and excellence. Provides direct supervision and coaching to ensure staff are working efficiently and collaboratively as a cohesive and effective team. Manages needs of the marketing staff including, but not limited to: approving hiring decisions, conducting training, providing ongoing supervision, addressing personnel issues and actions, and conducting performance reviews.

Market Research and Budget Management

Invests in and focuses on market research and competitive landscape analysis to evaluate results and proactively manage emerging trends. Uses data-driven insights to refine marketing strategies. Develops and manages a marketing budget, ensuring efficient allocation of resources to achieve strategic objectives.

Brand Ambassador

Develops and implements a strategy to unify marketing across the decentralized University landscape to ensure impact, alignment, and efficiency in our work. Post-implementation, ensures centralization and alignment are maintained.

Metrics and Reporting

Establishes key performance indicators (KPIs) to measure the impact and effectiveness of marketing initiatives, and to optimize and improve results. Gathers and analyzes data and metrics to develop regular reports and presentations. Makes presentations to university leadership.

Other duties as assigned


  • Bachelor’s degree in marketing, business administration, communications, or a related field required.

  • Master’s degree preferred.

  • 10 years of senior-level experience in marketing or a related field,

  • or equivalent combination of education and experience required.

  • Experience working in higher education preferred.

  • Extensive experience in traditional and digital marketing, branding, customer acquisition, engagement, and metrics required.

  • Innovative and curious mindset required.

  • Intentional and dedicated collaborator with strong interpersonal and relationship-building skills required.

  • Demonstrated ability to produce creative marketing approaches and output required.

  • Team player with a can-do attitude required.

  • Comfortable working in a fast paced, matrixed environment required.

  • Demonstrated leadership experience, including team management and strategic planning required.

  • Knowledge of marketing trends, best practices, and emerging technologies required.

  • Exceptional communication skills required.

  • Experience working with diverse stakeholders required.

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $176,405 - $282,256 Annually

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

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Location: Central Administration
Full/Part Time: Full-Time