University of Rochester Communications Specialist, URMC Communications - 225459 in Rochester, New York
Communications Specialist, URMC Communications
Full Time 40 hours Grade 051 Public Relations & Comns MC
End Date: 12/31/2021
8:30 AM-5 PM
Serves as a writer and creator at the basic professional level for the URMC Communications Content Hub, a framework that houses staff responsible for developing and publishing content for internal and external audiences, as well as implementing integrated communications programs, that collectively support the goals of URMC’s strategic plan.
Duties and Responsibilities:
Under direction and with some latitude for exercise of independent judgment:
Communications and Content Development Support (25%)
Serves as a creative contributor for assigned projects and participates in and assists supervisor in developing communication plans, identifying target audiences and matching to appropriate channels, and drafting key message.
Under direction from supervisor, gathers information to develop content by attending meetings, interviewing members of the faculty and staff, reading published articles and other background materials. Assists in determining newsworthiness and usefulness for external and internal channels, and routes work through supervisor for editing and clearance, assuring deadlines are met.
Content Creation and Execution (25%)
Develops and writes a variety of content aimed at internal and external audiences including, but not limited to, online news and feature stories, social media posts, newsletter articles, website copy, news releases, video scripts, email memos, infographics, and PowerPoint presentations. Assignments are received from a supervisor or senior team member and all work is subject to review by an internal supervisor or team member.
Assists in creating and publishing print or online newsletters as needed. Under close supervision, work includes but is not limited to: interviewing patients or staff members; drafting newsletter articles, story summaries, and headlines; copy-editing articles drafted by others; coordinating production of hard-copy newsletters and distributing to drop-off points on the medical center campus; maintaining online content archives.
Publicity Support (25%)
- Coordinates, as needed, placement of basic news stories in print or broadcast media, such as grant award renewals, clinical outcome involving a unique patient or circumstance, or response to a question that can be answered by interviewing one staff or faculty expert. Under close supervision, work includes, but is not limited to: interviewing patients or staff members; drafting media pitch letters, suggested talking points, news releases or media statements; interacting with news reporters via email and live conversation; coordinating media interviews; and reporting on results.
Integrated Marketing Program Support (10%)
- Assists supervisor in executing promotional and/or integrated marketing programs, or assists in promotional activities as part of larger programs. Activities include, but are not limited to: drafting content for review including pamphlets, brochures, bulletins and fliers.
Administration Support (10%)
Provides monthly reports on e-newsletter performance and/or publicity results that analyze opens, click rates and other factors
Works with team members and supervisor to understand daily, weekly and monthly priorities of Content Hub, and directs work to align with these priorities.
Participates in department meetings as assigned.
Other duties as assigned (5%)
Supervision / Direction:
This position reports to the Senior Manager, Communications.
Bachelor's degree in Journalism or an area of Arts and Sciences that includes some writing experience required; one year of experience in newspaper or magazine writing, either in broad subject areas or in a specialized field (physical sciences, social sciences, etc.) required, three years preferred; or an equivalent combination of education and experience.
Demonstrated proficiency in writing and editing content based on target audience, with ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment
Knowledge of and/or experience in contributing to social media platforms
Ability to learn HIPAA privacy rules and manage HIPAA consent authorization process for stories involving a patient’s personal health information
HTML and content management system experience preferred
Experience with data analysis and metrics presentation preferred
PowerPoint and basic photo editing/graphic design experience skills a plus
Interest in emerging Web technologies a plus
Strong organization and project management skills
Strong written, oral, and interpersonal communications skills; comfortable interacting with all levels of faculty/staff, and in front of groups
Ability to work independently and within a collaborative team
Position is expected to be available on a rotating basis for proactive monitoring of URMC/UR Medicine Social Media accounts during nights and weekends. On-call shifts are roughly one out of every six weeks with much scheduling flexibility.
NOTE: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as required.
How To Apply
All applicants must apply online.
EOE Minorities/Females/Protected Veterans/Disabled