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University of Rochester DBP Program Analyst - 215843 in Rochester, New York

DBP Program Analyst

Job ID



School of Medicine & Dentistry

Full/Part Time


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Full Time 40 hours Grade 053 Dev & Behav Pediatrics


8 AM-4:30 PM


Position Summary:

The Program Analyst is a member of the Finance and Administration team in the Division of Developmental Pediatrics (DBP) supporting communication and business process efficiencies for the entire Division. With minimal direction and considerable latitude for decision and control, the Program Analyst is responsible for maintenance and improvement of the Divisions website, SharePoint sites, training platforms and social media forums. The incumbent serves as the application expert for the division, advising on the implementation, use and functionality of SharePoint, social media, tele-health, mobile applications and communication applications. This role is responsible for developing and managing divisional policies related to marketing products, business processes and data management. Collaborates closely with the Web Services team in the Department of Pediatrics to ensure consistency and share best practices across the department. Supports strategic goals established by the Executive Committee by implementing web strategy to improve communication, organization, efficiency and effectiveness of Division operations.


  • Maintain and improve the division website presence, improve design, usability and accessibility.

  • Keep abreast of accessibility legislation and guidelines, making improvements to DBP site to adhere to recommended standards

  • Determine the most effective design for the site structure in order to reduce redundancy and improve DBP programmatic effectiveness. Encourage adoption of new functionality and features in all areas of the website.

  • Identify opportunities to adopt new functionality that improves user experience.

  • Conducts investigations of various computing tools that can be used to improve information delivery over the division’s website. This work often requires learning how to use available tools in creative ways.

  • Keep abreast of trends related to website features and user preferences by self-study, attending job-related seminars, courses or conferences.

  • Analyze site visit analytics data to determine most effective site structure in order to target content, drive traffic and improve DBP program visibility.

  • Collaborate with Departmental and URMC web teams to develop and test new functionality.

  • Prepare presentations on effectiveness of website as required for annual Divisional, Departmental and sponsor-mandated reporting.

  • Strategically manage information flow to and from primary website to other media.

  • Search Engine Optimization (SEO) for pages and content.

  • Develop and integrate SharePoint into office business processes.

  • Participate in business process review to identify efficiency opportunities, including use of SharePoint to automate those processes.

  • Design site collection based on divisional needs. Manages SharePoint permissions (and access to data) accordingly.

  • Establish template sites and pages to improve staff compliance and performance.

  • Manage upgrades to future SharePoint versions with ISD.

  • Manage advanced processes (those requiring programming logic and testing) such as workflows, custom web parts, organization of central documentation to increase organizational efficiency.

  • Collaborate with the department of Pediatrics and Information Services Division to implement policies and procedures and advise on best practices.

  • Share expertise and best practices with other University departments.

  • Manage platforms used in educating divisional trainees and distance learning activities.

  • Establish templates and business process for consistent presentation of divisional coursework and webinars.

  • Work with instructors to use programmatic functionality in order to enhance student learning.

  • Establish guidelines and develop website pages for capturing new revenue streams for training activities.

  • Provide training and technical support to faculty providing distance learning courses and webinars.

  • Provide oversight for use of Social Media.

  • Follow University policy and procedure for requesting and monitoring University-related Facebook pages.

  • Review activity on Facebook pages routinely as directed by University guidelines. Address negative posts appropriately, working closely with the Department of Pediatrics and Public Relations.

  • Train DBP staff on appropriate usage of social media as allowed under University guidelines.

  • Monitor and report metrics and trends describing social media reach. Prepare presentations on effectiveness of social media sites as required for annual Divisional, Departmental and sponsor-mandated reporting.

  • Manage all aspects of brand development

  • Recommend and enforce policy related to all marketing materials (including website and published documents (including branding and content standards).

  • Review all publications and make recommendations for improvement in order to meet branding requirements.

  • Design and create new materials as needed and to incorporate new technologies and features in order to enhance DBP program communication efforts.

  • Create quick turnaround publications (1-page, 2-sided) for distribution to partners and other stakeholders.

  • Investigate and develop strategies for technology integration

  • Research and present technology options to Division Administrator and Executive Committee.

  • Review and advise on technology suggestions from staff for compliance with University guidelines, functionality requirements and feasibility.

  • Analyze return on investment and process improvement outcomes, submit reports detailing technology evaluations.

  • Provide desktop support for new applications to all faculty and staff

  • Other duties as assigned.


Bachelor's degree in a related discipline such as computer science, business, mathematics, statistics, science or engineering, and 2-3 years’ experience or an equivalent combination of education and experience.

Preferred Qualifications

Knowledge of programming and statistical programming packages would be helpful. Familiarity with java-script and HTML helpful. Post-graduate education and 3-5 years related experience in website design is preferred. Technical writing experience and proficiency using social media for communication preferred. Microsoft Office applications and a high degree of familiarity with SharePoint management. Experience in systems evaluation and project management extremely desirable.

How To Apply

All applicants must apply online.

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