Digital Compliance Program Director

Rochester, NY

GENERAL PURPOSE:

The University of Rochester seeks a Digital Compliance Program Director for its Medical Center to serve as a visionary leader and key central resource to establish and implement digital security policies, standards, and practices focused on digital marketing and accessibility efforts at URMC, including its health system, UR Medicine. Collaborates with digital, security, privacy, legal and information technology professionals across the University to ensure digital platforms meet regulatory guidance and/or requirements for URMC and UR Medicine, and provide regular reports on progress to various URMC and University committees. Responsible for developing policies and governance plans to guide digital marketing compliance, and create support services, training programs and tracking mechanisms to assure compliance in a decentralized environment. Directly manages all components of the digital compliance program leveraging strong project management practices. Stays abreast of developments in the digital marketing compliance space, particularly as it relates to health care and higher education, and have familiarity with web technology and digital marketing concepts to investigate and recommend new technologies to reduce compliance risk.

A portion of this job is also geared toward web, marketing and communications analysis to measure effectiveness of campaigns and to work with data analysts and others to create standardized dashboards for the Strategic Communications leadership group and URMC senior leadership.

JOB DUTIES AND RESPONSIBILITIES:

Strategic Communications Measurement :

Develops and leads analyses efforts for URMC web, marketing and communications efforts. Directs data analysis staff to develop standardized templates for campaign dashboards. Creates an approach to roll up activities into overall dashboards with appropriate levels of data for Strategic Communications leadership and for URMC/UR Medicine senior leadership. Provides insights to web, marketing and communications staff so they can continuously improve work and outcomes.

Compliance Program Development and Execution:

Working closely with Privacy, Marketing/Communications, IT, Legal and University Marketing and Communications colleagues, approves new or existing deployment of digital tracking technologies. Maintains list of all requests and outcomes, and updates policies and/or communications materials as needed. Ensures regular audits of compliance are completed and appropriate action taken to identify areas of risk and opportunities for improvements. Develops and implements remediation strategies. Leads and manages URMC’s digital marketing compliance initiatives while serving as the central resource to the URMC and UR Medicine communities. Manages workflows related to digital compliance programs. Directs individuals and teams to ensure compliance with regulatory guidelines, and investigates, recommends, and oversees deployment of new technologies and strategies to reduce compliance risk and/or improve marketing efforts as it relates to Privacy, Accessibility, and Brand Management. Serves as URMC/UR Medicine internal expert on tracking technologies and tools.

Develops and Leads Digital Compliance & Measurement Programs:

Reduces and eliminates risks related to marketing practices on all digital platforms including websites, social media, and email for URMC and UR Medicine while guiding best practices for data collection, management, and reporting (dashboards) in support of performance marketing efforts. Leads a multi-disciplinary steering committee to create and raise institutional awareness of policies and requirements. Actively works to stay abreast of developments and trends in the field of digital marketing tracking technologies and accessibility and takes action to assure compliance as appropriate. Serves as main liaison to central University marketing and communications, overseeing delivery of all program deliverables through strong project management techniques. Identifies and engages vendors, as appropriate.

Building Digital Marketing Compliance Engagement:

Advises URMC leaders and marketing digital teams across URMC and UR Medicine on compliance issues and legal risk exposure. Develops and gives presentations to leaders and digital teams about emerging issues, progress toward goals, remediation projects, governance efforts, and resource needs with the goal of gaining buy-in and implementing solutions that are efficient, sustainable, and yield results. Manages all aspects of brand and licensing compliance for URMC and System Affiliates. *NOTE: For remote work arrangements, travel will be required for occasional on-site presentations and meetings

URMC and UR Medicine Training Program:

Leads training sessions and supervises creation of training materials, user guides, and other resources for digital/information technology professionals across URMC and UR Medicine to ensure ongoing compliance with University policies and legal requirements. Establishes and leads communities of practice.

Other duties as assigned.

QUALIFICATIONS:

  • Bachelor’s degree in computer science, human-computer interaction, education, marketing, communications, design, business, statistics or related field required.

  • Master’s degree preferred.

  • Five years of relevant experience required;

  • Experience with digital marketing, compliance, privacy, or risk mitigation/management required;

  • Project management experience required;

  • Management or supervisory experience preferred;

  • Or equivalent combination of education and experience required.

  • Healthcare experience preferred.

  • Working knowledge of tracking technologies (GA4, Meta, etc.), and their interactions with web, desktop, mobile, and other digital devices and services required.

  • Understanding of HIPAA, and emerging guidance from OCR, FTC and other regulators on accessibility and use of tracking technology on digital platforms required.

  • Technical knowledge of how tracking technology works, and ways it is commonly deployed in marketing campaigns and on digital platforms required.

  • Understanding of how tracking technology influences marketing strategy across all channels required.

  • Proven ability to manage both people and resources, applying strategic planning and project management techniques to prioritizing multiple and simultaneous projects required.

  • Ability to convert complex technical concepts into easy-to-understand written and/or verbal briefs. Excellent communication and presentation skills required.

  • Demonstrated proficiency in project management planning tools and methodologies required.

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $95,306 - $142,979 Annually

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

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Location: Health Sciences
Full/Part Time: Full-Time
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