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University of Rochester Senior Associate, URMC Communications - 227632 in Rochester, New York

Senior Associate, URMC Communications Job ID 227632

Location Health Sciences Full/Part Time Full-Time Favorite Job Regular/Temporary Regular Opening

Full Time 40 hours Grade 053 Public Relations & Comns MC

Schedule

8:30 AM-5 PM

Responsibilities

General Purpose:

Serves as a strategist, subject-matter expert, lead writer and creator of complex content for the URMC Communications Content Hub, specifically focused on communications needs for the Department of Medicine. The Content Hub is a framework that houses staff responsible for developing and publishing content and communications programs for internal and external audiences aimed at supporting the goals of URMC’s strategic plan. With limited supervision, t his position supports development of effective communication plans and delivers high-quality, timely, engaging content that measurably helps to collectively support the mission and goals of URMC and Department of Medicine.

Duties and Responsibilities:

Under limited direction and policy guidance, with high latitude for exercise of independent judgment:

Communications Strategy and Service-line Support (25%)

  • Serves as a subject-matter expert for Department of Medicine. Maintains relationship with top faculty and staff, attends important meetings, monitors health care/research publications, and takes other steps to stay current with what is happening within the various divisions and service lines of the Department of Medicine.

  • Develops and leads execution of program components that support the goals and priorities of URMC and the Department of Medicine.

  • Generally serves as lead writer, media liaison, and content creator for the Department of Medicine, , drawing support from other members of the Content Hub and creative group as needed. Receives work requests from Department of Medicine faculty and staff leadership.

    Content Creation and Execution (25%)

  • Develops and writes a variety of moderately complex content aimed at internal and external audiences including, but not limited to, online news and feature stories, social media posts, newsletter articles, website copy, news releases, video scripts, email memos, infographics, and PowerPoint presentations. Projects may be assigned, but the Senior Communications Associate identifies content needs and produces work independently, with minimal reviews by a supervisor or team member.

  • With minimal supervision, develops and executes promotional and/or integrated marketing programs. Produces pamphlets, brochures, bulletins, fliers and other materials that support service lines or one-off programs (i.e., award nominations) with minimal review.

  • Serves as editor of print or online newsletters, as needed, assuring content is well-targeted to readership, well-written and engaging, and that newsletter is consistently delivered at pre-determined intervals. Work includes, but is not limited to: creating and publishing print or online newsletters as assigned; maintaining editorial planning calendars; producing editorial guidelines and/or policies for approval, with approved policies posted in PolicyStat; interviewing patients or staff members; drafting newsletter articles, story summaries, and headlines; copy-editing articles drafted by others.

    Communications Planning and Consulting (15%)

  • Serves as a communications “consultant” and creative contributor for Department of Medicine and (on occasion) URMC leadership. Consultative elements include, but are not limited to: developing original communication plans, identifying target audiences and matching to appropriate channels, outlining and/or implementing strategies and tactics for moderately complex projects, such as organizational changes, new strategic relationships, or administrative changes to comply with new regulations.

    Publicity Support (15%)

  • Supports local and national publicity for the Department of Medicine, as needed, via traditional print, broadcast and online media outlets. Includes earned-media outreach via news releases, events, media pitches, phone calls, and bylined opinion pieces or feature stories. Also includes responses to media queries by facilitating interviews, preparing media statements, and answering questions.

  • Occasionally provides publicity support for other URMC departments, and programs, and leads coverage of complex stories such as media events with multiple speakers and major departmental announcements.

    Administration Support (15%)

  • Provides monthly reports on newsletter performance and/or publicity results that analyze opens, click rates and other factors, making recommendations and conducting tests to improve performance.

  • Works with team members and supervisor to understand daily, weekly and monthly priorities of Content Hub, and directs work to align with these priorities.

  • Participates in department and/or other meetings as assigned.

  • As needed, assist with writing/editing for other projects (e.g., award nominations).

    Other duties as assigned (5%)

    Supervision / Direction:

    This position reports to the Senior Manager, Communications. May supervise members of the Content Hub as needed.

    Requirements:

Qualifications

  • Bachelor’s degree in communications, journalism, or related field that includes some writing experience required; 5 years of experience required, 7 years of experience preferred; or an equivalent combination of education and experience.

  • Demonstrated proficiency in writing and editing moderately complex content based on target audience, with ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment

  • Must understand and ensure compliance with HIPAA requirements and URMC policies for protecting patient privacy and other confidential information

  • Knowledge of and/or experience in contributing to social media platforms

  • Experience with HTML programming, content management systems, data analysis, metrics presentations, photo and video capture/editing, and/or graphic design would be a plus

  • Strong organization and project management skills

  • Strong oral, written, and interpersonal communications skills; comfortable talking to all levels of faculty/staff, and in front of groups

  • Ability to work independently and within a collaborative team

  • Occasional night or weekend work

  • Position is expected to be available on-call for responding to overnight or weekend media requests on a rotating basis—no more than one out of every six weeks, with much scheduling flexibility

NOTE: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as required.

How To Apply

All applicants must apply online.

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